Privacy Policy

PurePeps is a trading name of PUREPEP LTD, a company registered in England and Wales under company number 17338339.

Registered office: 204 Waterway, 20 Enterprise Way, London, SW18 1SA, United Kingdom.

The most reliable way to reach us is through the contact form on our website.

PUREPEP LTD (trading as PurePeps), company number 17338339, registered office 204 Waterway, 20 Enterprise Way, London, SW18 1SA, is the controller for personal data collected through this website.

Information you give us: name, email address, telephone number (optional), company or institution (optional), delivery address, order and basket contents, and consent choices such as research-use acknowledgement, terms acceptance and optional marketing preferences.

Information collected automatically: a hashed form of your IP address for abuse prevention and rate limiting, a truncated user-agent string, and non-identifying analytics events where you have consented to analytics cookies.

To process and deliver your orders, including arranging delivery and providing customer service.

To respond to enquiries and messages you send through the website.

To keep records for tax, accounting and other legal obligations.

To protect the site against abuse and to improve reliability.

Where we process your data to fulfil an order or to take steps at your request prior to entering into a contract, our legal basis is the performance of a contract with you or steps taken at your request.

Where processing is required by law, our legal basis is compliance with a legal obligation.

Marketing communications are only sent where you have given us specific consent, and you can withdraw that consent at any time.

Service providers acting on our behalf, including our website hosting provider, our analytics provider (Google Analytics), Royal Mail as our delivery partner, and We Tranxact as our payment processing provider (once payment processing is enabled).

Regulators, courts and other authorities where disclosure is required by law.

We do not sell personal data.

Where a service provider processes personal data outside the United Kingdom, we rely on appropriate safeguards recognised under UK data protection law.

Order, enquiry, correspondence and account records are retained for as long as reasonably necessary for the purposes described in this policy and to satisfy legal, accounting and reporting obligations. After that they are deleted or anonymised.

You have the right to be informed about our processing, to access personal data we hold about you, to have inaccurate data corrected, to have data erased in certain circumstances, to restrict or object to certain processing, and to receive certain data in a portable format.

You can exercise these rights by submitting a request through the contact form on our website. You also have the right to complain to the UK Information Commissioner's Office (ico.org.uk).

We use commonly accepted technical and organisational measures to protect personal data, including access controls, encryption in transit and restricted administrative access. No system is completely secure and we cannot guarantee absolute security.